About WSPA
Weber Shandwick Public Affairs is the leading public affairs agency in Scotland with a team of consultants bringing experience from the heart of government, political parties, the Scottish Parliament, Scottish Executive and the private sector.
Working closely with our colleagues in London and Brussels we can support your work whether you need to communicate to politicians or decision makers in the Scottish Parliament, Westminster or Europe.
Parliamentary lobbying and campaigns:
our core skill is the delivery of effective campaigns to drive issues in Parliament
Political monitoring and intelligence gathering:
we provide bespoke services to track issues and policy and advise clients on how to respond
Political and public policy events:
we mobilise large numbers of Parliamentarians and policy-makers at a variety of events, breakfasts, lunches, dinners, seminars and receptions
Contact-building and profile-raising:
we put clients in touch with key political and policy figures, raising the profile of their organisations and concerns
Political media relations:
we add press coverage to the mix of channels used to promote a public affairs case
Coalition building:
we put together groups of third party organisations, aligning their views with those of our clients, seeking to press an issue more cohesively
Parliamentary committee training:
we prepare clients to make effective presentations to Parliamentary committees and similar hearings
where the views of individuals and communities have a direct bearing on decision-making, we manage and mobilise their views in the client interest
Crisis and issue management:
in circumstances where a crisis or issue has political origins, we provide responsive, senior level support and counsel
Political auditing:
we research and measure political attitudes to client organisations
Audience analysis, political marketing and database development:
we build defined audience groups for clients and their issues and manage the implementation of that data
Opinion research: working with our specialist research team, we provide quantitative and qualitative research for use in the context of political campaigns


